WAYV connects with your brand about KPI's/ ideal immersive experience
WAYV develops the experience CAD renderings representing the customized ideal activation
Campus based WAYV network is activated and pre-event logistics are executed
WAYV deploys the experiences on our partnered campuses. The pop ups are staffed by students at each college
On April 24th and 25th WAYV hosted Rent the Runway on Syracuse University's Campus. The two day event was the hottest event to be present at on campus. As a featured brand, Rent the Runway curated numerous outfits, accessories, and individual pieces for students to try on, take pictures in, and rent. Students flooded the shop- with herds of friends indulging in custom donuts and adorning their bodies in trendy RTR coats perfect for pictures in the photo booth. 45 campus influencers were used as the solo promotional strategy with a cumulative reach of just under half a million followers. 68% of students who came had not rented before and 96% said they would be interested in renting after the shop. The curated clothing for graduation and internships were a hit, which allowed WAYV to help RTR align with the micro moments on college campuses. RTR Campus reps were present and engaged with students in educating on the rental process and aiding the sign up process. Within two hours of the event every girl on campus knew about the event, and were eager to make the pop up a destination that was part of their day! Overall the event was widely successful and people are still buzzing about it weeks after.
What were your goals? What did WAYV create with you?
"At the highest level, our goal was to engage with college students in a meaningful, emotional, and personalized way through an on-campus activation- and WAYV accomplished just that. By designing an event experience hyper- localized to the Syracuse community, WAYV introduced RTR to campus by seamlessly integrating our brand into key elements of the event experience- from the pre-promotion & influencer strategy to the event experience itself. With racks of inventory, RTR giveaways, and 'grammable' products for the photo both, attendees could touch, feel, and try-on Rent the Runway product, while organically learning about the brand from their peers. We were able to tap into the personal and emotional benefits of renting, which ultimately allowed us to create a memorable experience that will stick with students forever!
Julia and her team took the time to understand our priorities and goals as well as our brand essence, and incorporated our feedback and were willing to pivot through the planning process. They were thoughtful, organized, and responsive, and really took the time to get to know our team and our brand. The amount of buzz that they were able to create across campus and on social media was truly astounding- we can't wait to to work with WAYV again!"
-Emily Hollender. Head of College Marketing